+49 30 6273 6488

Entity Description: Digital Persona Hub

A Digital Persona Hub is a website describing a person, their relationships to companies, events, creative works, locations, and their online appearance. Furthermore, third-party profiles, author pages, author bylines, etc. must link back to the Digital Persona Hub.

A Digital Persona Hub should contain accurate and timely (fresh) information. It is the authoritative source of information about the brand. The information must be written in short factual sentences.

The Digital Persona Hub is a key element of digital persona optimization. It helps web crawlers to discover all digital footprints online for a person. The comprehensive discovery supports the creation of a knowledge graph about the person.

Basic Facts

Entity Type
Concept
Name
Digital Persona Hub
Description
A Digital Persona Hub is a webpage describing a person and the person's relationships to companies, events, creative works, locations. It links to all online profiles, author pages, author bylines, etc. These third-party mentions must link back to the Digital Persona Hub.
Alternate Names:
Entity Home
Term coined by
Kaj Kandler
Entity Garden
Glossary Page
https://entitygarden.com/glossary/digital_persona_hub/
Related Concepts
Personal Branding
Knowledge Graph
Digital Persona

Digital Persona Hub: Elements

A Digital Persona Hub (DPH) is a website focused on a single person.

  • The Digital Persona Hub must contain accurate information about the person
  • The Digital Persona Hub must contain timely information about the person and especially about changes in relationships, such as employment.
  • The Digital Persona Hub must link to as many places on other platforms as possible, such as social media profiles, speaker profiles or article bylines
  • Other profiles must, if possible, link back to the Digital Persona Hub. Ideally, the link goes to a page with an overview about the person.
  • A Digital Persona Hub should contain personal information that identifies a person, such as name(s), place of birth, time of birth (birthday or year of birth), citizenship, residence (town and country), as well as photos
  • A Digital Persona Hub should contain professional information that identifies a person, such as education and resume details
  • A Digital Persona Hub should contain all information that a person wants to be associated with, such as expertise, awards, speaking engagements, public events, published articles or press coverage
  • A Digital Persona Hub should contain structured data in the form of schema markup to make the facts machine readable

The most important element of a Digital Persona Hub is the link graph that connects the hub page to external mentions and social media profiles, article bylines, or speaker profiles to the hub page.

All external links shall link to the central hub page, while links from the Digital Persona Hub to external profiles can originate from subpages. The link graph should mimic a hub-and-spoke model.

Digital Persona Hub: Writing (Semantic writing)

The writing on the Digital Persona Hub must be clear and to the point. For maximum impact, the text should be written, like an introduction by a friend at a public speech.

Crawlers for search engines and AI easily do not understand the context of the person when the sentence is in first person "(I ..."). It might feel wrong, but it is best for visibility to describe yourself in third person.

Also, good storytelling has its place, but the core pages of a Digital Persona Hub are not the right place for it. The hub pages should be factual in nature, storytelling is better relegated to social media posts or a blog.

Digital Persona Hub: Its role in Digital Persona Optimization

One goal of digital persona optimization is to become famous on Google and in AI search engines. Search engines like Google and Bing generate rich Knowledge Panels or Knowledge Cards when they understand a person well enough.

The Digital Persona Hub plays a vital role for search engines to understand a persona in all its facets. It can also be used to influence what is said about the person in such prominent places as search results or AI answers. With a Digital Persona Hub one can point to the preferred information and correct facts to influence one's online reputation.

Disambiguation

A Digital Persona Hub is a website with specific characteristics. The term is here used in the context of personal branding online.

A Digital Persona Hub is a personal website, but not every personal website qualifies as a Digital Persona Hub.

A Digital Persona Hub is not about synthetic data from a million hypothetical personas. There are similar terms used in the field of synthetic data for training AI systems on anonymous data.

A Digital Persona Hub is not an enterprise secure access system for Windows. Nor is it the admin console for such a system.

Online References

Common Questions

What is a Digital Persona Hub?
A Digital Persona Hub is a website describing a person, their relationships to companies, events, creative works, locations, and their online appearance.
What is a digital persona?
A digital persona is the online part of a personal brand that is shaped by the person's online presence, behavior, and interactions on the internet. In real life a person may have other qualities and a reputation that is not visible online.
What is the role of a Digital Persona Hub in Digital Persona Optimization?
A Digital Persona Hub plays a central role in "Digital Persona Optimization" (DPO). The Hub allows its owner to guide web crawlers to discover all the facets of a person and their online presence. By aiding this discovery, the hub becomes the authoritative source of knowledge and facts about the person and how he or she associates with other entities in a knowledge graph.
What is the difference between a personal website and a Digital Persona Hub?
The main difference between a personal website and a Digital Persona Hub is that the latter is comprehensive in its information and that it is linked to from as many other places online, such as social media profiles and article bylines or author profiles. A personal website may serve just one aspect of the digital persona one wants to create such as displaying a portfolio or serving as an outlet for blogging. A Digital Persona Hub must be comprehensive about personal details, professional information and all online appearances, such as events, social media, or portfolios of hobbies.
Must a Digital Persona Hub have its own domain?
No, a Digital Persona Hub must not necessarily have its own domain. It can also be a single page or a cluster of pages on another website, such as a company website. However, it is advisable to control the content and to own the platform on which the hub is built. If one loses control of the hub, to rebuild it on a new URL is expensive.
Can my LinkedIn Profile be my Digital Persona Hub?
Yes, your LinkedIn profile can be your Digital Persona Hub, if you link any other appearances, such as article bylines, speaker profiles, etc. to the LinkedIn profile. However, Kaj Kandler would not recommend choosing LinkedIn as your Digital Persona Hub. First it is a rented platform that you only control in part. Second, you have limited ability to link out to all your appearances online on other platforms. LinkedIn replaces the links with its own tracking redirects.
Why does Kaj Kandler use the term Digital Persona Hub?
Kaj Kandler finds that alternative terms, such as entity home or personal website, do not express the specific role precisely enough. The term entity home did not speak to his clients and is too focused on the technical term of an entity in a knowledge graph. A personal website can serve many purposes, but may not qualify as a Digital Persona Hub. A Digital Persona Hub is comprehensive about the person, but only to the extent that one wants to shape the digital persona online.
Why does Entity Garden refer to the Digital Persona Hub as a hub?
Kaj Kandler from Entity Garden refers to this type of website as a hub, because it is at the center of a hub-and-spoke model connecting with all web pages representing the same or strongly related "things", organizations or people.