Go beyond Search Engine Optimization
Take control of your brand entity
KGO Coaching Free for one lucky woman
Kaj Kandler, Knowledge Graph Expert
"You deserve to be visible in Google Search"
Knowledge Graph Optimization
We Make you Visible in Google
At Entity Garden, we coach public figures on how to take control of their appearance in Google Search and the Generative AI of the future. If Google knows enough facts about you, searching your name will trigger a knowledge panel and knowledge cards in the search results.
We suggest content for key pages on your own website. We develop content and link strategies for social media presence.
How can we help you?
Introduction to Brand Entity Audit
An audit tells you the current state of Google's knowledge about your entity. It also determines a score that allows to measure progress of the optimization.
The audit collects the following information:
- Is the entity in the knowledge graph already?
- Does it have a knowledge panel?
- Which attributes are presented in the knowledge panel?
- Does it have knowledge cards?
- Which attributes are presented?
- Does it have blue links?
- Are the links relevant to the entity?
- Other notable discoveries
Introduction to 1:1 Coaching
Coaching starts with an assessment of your audit results. It then creates an ideal knowledge panel and search results.
We recommend copy to use that Google's algorithms do understand. The result is an action plan for changes to apply this language to all profiles.
Besides text we can also optimize the entity home with schema markup to ensure Google understands the relationship between all entities.
Last but not least we look at social media profiles and activities. This can trigger further actions to take.
Introduction to Brand Entity Monitoring
Brand Entity Monitoring ensures the steps taken will lead to success. Or at least the steps get us closer to the ideal knowledge panel.
Knowledge Graphs, Knowledge Panels, and Knowledge Cards change much slower than search results. So a monthly review of the search results is enough.
We also recommend a campaign to trigger searches for your brand name. Encourage your audience to Google your name and it'll show Google how notable you are.
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