Glossary for Knowledge Graph Optimization


Controlled Vocabulary
A controlled vocabulary is a list of words to tag units of information in a text or document. Controlled vocabularies can be used for information retrieval


An entity is a thing with unique and independent existence. An entity has an identity
Entity Type
An entity type describes a class of entities with the same set of roperties


Knowledge Card
Knowledge cards are a grid of small information cards across the top of the SERP. Knowledge cards are only shown for entities in the Google Knowledge Graph
Knowledge Graph
A knowledge graph is a graph that expresses knowledge in its simplest form
Knowledge Graph Optimization
Knowledge Graph Optimization is the process of publishing information in such a way that search engine can build a knowledge graph
Knowledge Panel
Knowledge panels are information boxes that appear on Google SERP when you search for entities (people, places, organizations, things) that are in the Knowledge Graph


In the context of knowledge graphs, a property is a specific attribute of an entity


A relation is a property that has an entity as a value
Rich Result
Rich Results are Google features of the Search Engine Results Page (SERP)


Schema Markup
Schema Markup is a markup code that helps search engines understand information on your webpage
Search Engine Results Page
The search engine results page, or SERP, is the page you see in response to a query into Google, Bing, Yahoo, or any other search engine