About Kaj Kandler

Kaj Kandler is the founder of Entity Garden. He is an expert in all things Google Knowledge Graph and linked data. He coaches people on how to get their entities recognized by Google's knowledge graph. He helps his clients educate Google's Knowledge Graph algorithms about important facts and connections.

Kaj Kandler - Knowledge Graph Optimization Expert
Kaj Kandler - Knowledge Graph Optimization Expert

Kaj Kandler is an entrepreneur with 35 years of experience in software development and managing software teams. He is self-taught in search engine optimization (SEO).

Kaj Kandler has run numerous websites and always optimized them to rank well in search engines. With Google turning from page rank to semantic search and now to AI generative experiences, he explored the technology behind it all. He is fascinated by technologies like Natural Language Processing, Semantic Search, Knowledge Graphs, and Linked Data. He is so passionate about the opportunities to promote brands and expertise with these techniques, that he had to start Enity Garden as a business.


Kaj Kandler has built software systems for SAP, Skyva International, Conficio, Black Duck Software, and NewStore. He has managed development teams with traditional waterfall and agile methods. Mr. Kandler built software in the monolithic style, client-server, and microservices.

Mr. Kandler built his first website in 1989 for a small restaurant in Thal-Assling, Austria. Since then he built and marketed websites as commercial business cards and as niche websites. The success of these projects always depended on search engine optimization.

At Entity Garden, Mr. Kandler optimizes the content of websites and social media profiles in a manner so Google recognizes the important information. With enough information, Google will reward a search for the brand name with rich knowledge panels. Such knowledge panels will dominate the search results page. The domination of the search results page leads to an increased trust in the brand. Consumers prefer brands they can trust over no-names. They are willing to pay higher prices for branded products they trust.


Kaj Kandler applied his computer and business knowledge to many industries, such as manufacturing, chemicals, open-source software development, and retail. He is a quick learner when it comes to what drives a business.


Kaj Kandler has a master's degree in computer science from Karlsruhe Institute of Technology (KIT).

He has recently completed a boot camp in Data Science. In three months he learned about data acquisition, data cleaning, prediction engines, natural language processing, large language models (LLM) and knowledge graphs.