Glossary for Digital Persona Optimization

C D E K L P R S

Controlled Vocabulary: A controlled vocabulary is a list of words to tag units of information in a text or document. Controlled vocabularies can be used for information retrieval.

Digital Persona Hub: A digital persona hub is the central place for all key details about a digital persona.
Digital Persona Optimization: Digital Persona Optimization (DPO) is the process of strategically managing and enhancing a digital persona’s online presence to improve visibility, credibility, and search engine rankings.
Digital Persona: A digital persona is the aspect of a [personal brand](./personal_brand.md) that is shaped by the person's online presence, behavior, and interactions on the internet.

Entity Type: An entity type describes a class of entities with the same set of properties
Entity: An entity is a thing with unique and independent existence. An entity has an identity.

Knowledge Card: Knowledge cards are a grid of small information cards across the top of the SERP. Knowledge cards are only shown for entities in the Google Knowledge Graph.
Knowledge Graph: A knowledge graph is a graph that expresses knowledge in its simplest form.
Knowledge Panel: Knowledge panels are information boxes that appear on Google SERP when you search for entities (people, places, organizations, things) that are in the Knowledge Graph.
Knowledge Graph Optimization: Knowledge Graph Optimization is the process of publishing information in such a way that search engine can build a knowledge graph.

Linked Data: Linked data is structured data that is interlinked with other data. With Linked Data structured information can be combined from different sources.

Property: In the context of knowledge graphs, a property is a specific attribute of an entity.

Relation: A relation is a property that has an entity as a value.
Rich Result: Rich Results are Google features of the Search Engine Results Page (SERP).

Schema Markup: Schema Markup is a markup code that helps search engines understand information on your webpage
Search Engine Results Page: The search engine results page, or SERP, is the page you see in response to a query on Google, Bing, Yahoo, or any other search engine.