Glossary for Digital Persona Optimization

C

Controlled Vocabulary
A controlled vocabulary is a list of words to tag units of information in a text or document. Controlled vocabularies can be used for information retrieval.

D

Digital Footprint
Digital footprints are the traces of your activities and presence online.
Digital Persona
A digital persona is the aspect of a [personal brand](./personal_brand.md) that is shaped by the person's online presence, behavior, and interactions on the internet.
Digital Persona Hub
A digital persona hub is the central place for all key details about a digital persona.
Digital Persona Optimization
Digital Persona Optimization (DPO) is the process of strategically managing and enhancing a digital persona’s online presence to improve visibility, credibility, and search engine rankings.

E

Entity
An entity is a thing with unique and independent existence. An entity has an identity.
Entity Type
An entity type describes a class of entities with the same set of properties

K

Knowledge Card
Knowledge cards are a grid of small information cards across the top of the SERP. Knowledge cards are only shown for entities in the Google Knowledge Graph.
Knowledge Graph
A knowledge graph is a graph that expresses knowledge in its simplest form.
Knowledge Graph Optimization
Knowledge Graph Optimization is the process of publishing information in such a way that search engine can build a knowledge graph.
Knowledge Panel
Knowledge panels are information boxes that appear on Google SERP when you search for entities (people, places, organizations, things) that are in the Knowledge Graph.

L

Linked Data
Linked data is structured data that is interlinked with other data. With Linked Data structured information can be combined from different sources.

P

Property
In the context of knowledge graphs, a property is a specific attribute of an entity.

R

Relation
A relation is a property that has an entity as a value.
Rich Result
Rich Results are Google features of the Search Engine Results Page (SERP).

S

Schema Markup
Schema Markup is a markup code that helps search engines understand information on your webpage
Search Engine Results Page
The search engine results page, or SERP, is the page you see in response to a query on Google, Bing, Yahoo, or any other search engine.